Every expert in techniques of research methodology, economics and financial strategies must know the concept the quantitative market.

 

In a nutshell, quantitative market research lies in comparing an extensive amount of data with the sole purpose of presenting a truthful.

And exact conclusion regarding the movement of a specific product or service.

 

It’s simple, suppose you have in mind to create a strawberry-flavored soft drink.

You really are not sure how the soft drink market moves at first.

The soft drink may not be in great demand in the region where you live.

 

And if you have in mind to launch that product without any notion of how the soda market moves in general.

There can be a lot of risks that could lead to failure.

 

In a few words, quantitative market research is considered one of the best alternatives to determine what advantages and benefits a product or service can offer you.

 

How can this type of research benefit you?

 

Or what are the advantages it offers you?

Here in Pedagogy of the Oppressed we will present it to you in detail.

 

We learn together, we create influence together.

 

General concepts of quantitative market research.

 

We believe that examples are the best way to learn.

 

but we must always add a bit of technicality to our content.

 

Which is why I will present the general concept of quantitative market research below.

 

Quantitative market research is a research plan specially developed by companies that have in mind to carry out a market study.

 

 It is the best alternative to be able to forecast future movements after a product or service launch.

 

Thousands of companies use this type of research to avoid launches that could be detrimental to the company in the future.

 

 In general, this type of methodology is just an even bigger concept that branches into two sections.

 

Quantitative Market Research:

 

They stand out for being structured data, such as figures, numbers and market movements in previous years.

 

Their purpose is to provide an almost exact study of how a future launch will move.

 

All thanks to the experience of studies carried out in the past and statistics of previous sales.

 

Knowledge of statistics, accounting is required since your questions in general are usually the following.

 

How many times has the product been purchased in previous years?

 

On what date do they usually have a higher demand and why?

 

How long do those same people keep buying that product?

 

What is the determining factor that draws the attention of consumers?

 

In this way, a study can be carried out using graphs and reports and compare whether a future launch can be beneficial for a specific organization.

 

The world has changed and with it, also quantitative market research.

Generally surveys are no longer physical, in fact, tools are implemented so that it is completely online.

 

What are the benefits of quantitative market research?

 

Hasbro, Matel and even the big junk food producers have had bad times in terms of sales.

 

To a point where they simply sold so little that they ended up going into debt and paying out of their capital for the failed investment.

 

The same can happen to any company, which is why market research is always recommended before launching a product.

 

The quantitative market study is done to take exact data regarding a survey and with the results after it.

 

After finishing the study, it allows you to see more clearly if it is really convenient to make an investment or, on the contrary, not.

 

But those are not all the benefits that a quantitative market research presents us, a study like this can present you with the following advantages:

 

• It provides the possible movement of the market in the future, predicted thanks to the results of the surveys.

 

• Present strategies or changes in plans so that the client begins to build loyalty with the brand.

 

• Avoid economic catastrophes due to a bad investment.

 

• Offers an extensive study of information.

 

• Is easy to do thanks to online surveys (since they end up encompassing a large number of people and opinions).

 

• Allows us to study the movement of previous products or services in the market.

 

It has always happened that an idea may sound great in our minds, but once it starts to sell.

The results could be catastrophic, turning long hours of work into a waste of time.

 

This is why quantitative market research is usually the best alternative to forecast the movement of a product in general.

 

The final data can be checked within a statistics application.

 

What differences does qualitative market research have with respect to quantitative?

 

Although in this article we only talk about market research, we are interested in having quality information.

 

Market research can collect very interesting information if the 2 branches are applied, both qualitative and quantitative.

 

The future of a product or service in a market can be determined through 2 studies, each with different characteristics:

 

• Quantitative, the most exact and precise to determine the launch of a product or service (we explained it to you a little above).

 

• Qualitative, which we will present below.

 

We may dedicate content like this to it in the future, but for now.

You also need to be familiar with qualitative research and its characteristics.

 

In general, this type of research is rarely implemented at the time of launching a product.

Large companies do not have enough time to carry it out, although it also usually has a lot of information of interest.

 

In the end, it is always necessary to listen to different opinions to make the most appropriate decision.

 

Qualitative research is basically based on surveys carried out in the form of interviews.

Small conferences or debates with one or more people.

 

With the sole purpose of obtaining even deeper information compared to quantitative research.

 

This type of market research can also be done online.

 

Although they are quite difficult to find in this way.

The most common is that they are developed in forums such as Reddit or WhatsApp groups.

 

In my opinion, the two investigations are usually quite useful, but they are generalized to different points.

 

I will put a list below so you can differentiate them:

 

Quantitative Market Research:

 

• Specially developed to provide a forecast study of the market in the future, all thanks to a large amount of data.

 

• General surveys are carried out with very closed questions, to obtain concise answers, which can function as a guide in the near future.

 

• Market studies carried out previously with similar products or services are implemented, in order to verify their movement and influence at the time it was published.

 

• We found a predicted conclusion of how our release will move in the coming months, thanks to an analysis of statistics.

 

• The results will always be objective and structured, which will allow us to re-do our advertising or content strategy if required.

 

• It is generally based on a study where numbers predominate, therefore, it can be faster to understand.

 

Qualitative market research.

 

• It yields a large amount of information that may be of little interest in the long run, all depending on the type of questions that are applied within the study.

 

• Since the answers are usually too long and debatable, the study cannot be counted through statistics.

 

• The conclusions are usually subjective, so sometimes they will not be clear on a specific point. They really work as advice to promote or modify a product campaign in general.

 

• We obtain a large amount of data thanks to debates, interviews and the occasional comment on social networks.

 

Qualitative market research can refine the idea of ​​the launch or the company itself.

 

But to guarantee how a product or service will move.

The most recommended is to opt for quantitative market research.

 

You boost sales and knowing your market is the priority

 

Selling, that is the general idea of ​​any company.

Guaranteeing its growth is important so that in the long run it can become an even bigger project than it already is today.

 

Market research is specially made to avoid economic disasters thanks to a bad investment.

 

Whenever you have in mind to launch a product or service.

I invite you to first carry out quantitative research.

 

At Pedagogy of the Oppressed we learn together, refine our knowledge, and as a team, we present you with high-quality content.

 

And with our experience in the market,.

We can guarantee that quantitative research is one of the best alternatives to develop the growth of your business or find specific information from research.

 

Later, we will teach you how to conduct surveys and methodological work and much more.

 

We work together, to learn together.